The Benefits Of Email Marketing Solutions
Like many online marketing techniques, email marketing is incredibly measurable. You can track who opened your email, who sent it to someone else, who it was sent to, click through rates on offers and a whole host of other data that will help you test and refine your marketing initiatives.
The measurability of email marketing solutions is possible because email messages are so simple to trace. An advertiser can track users via auto-responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. Using these mechanisms to measure open rates, positive or negative responses, and to correlate sales with marketing is a benefit that other forms of marketing simply don't provide.
The flexibility of email marketing solutions enables you to test the effectiveness of different headlines, images and offers in a matter of hours. Expert email marketers split-test their campaigns, testing initiatives on a small section of their list to find the best performing version, which they'll then send on to the remainder of their email list.
Finding the most effective methods and messages benefits both you and your customer because instead of shouting like a town crier, you can talk to your audience more directly and with more relevance. Personally relevant emails secure customer trust and interest, they also boost response rates and overall sales effectiveness.
So test and segment. Segment and test. Identifying and targeting your audience by gender, age, profession, new purchasers, repeat purchasers, VIP buyers, etc is an effective way to hone your message, find your customers and reap the massive benefits email marketing solutions can provide.
Types Of Email Marketing Solutions
There are 2 types of email marketing solutions.
Pull and Push.
Pull email marketing occurs when people have sought out your business and opted-in to receive updates, newsletters, whitepapers, articles, tips or whatever else you're offering. This breed of email marketing solution is one of the most effective and valuable marketing assets you can possess. Having an active, willing, easily contactable audience for your email marketing campaigns is like having a hotline to the bank. Well, almost.
Counter to the voluntary, permission-based nature of the pull approach is push email marketing. This email marketing solution typically sees businesses buy an email list to market to. This approach can be intrusive and must be done with care. The best and most obvious way to avoid ending up under the delete key is to focus on lists that match your target market.
Get Out From Under The Delete Key
The single biggest concern with the push email marketing solution is spam. No-one really wants to be it, and no-one wants to get it. So if your email marketing solution is not permission-based then you need to take some steps to prevent your message being seen as spam by both ISPs and your potential customers.
People want engaging content, so make sure your email communication is well written and adheres to simple design and configuration standards that make you look professional. You can use templates to ensure a quality look and to give you the power to control the look of your message at the recipient's end. For instance, you can configure your newsletters etc so as the images can be viewed even if the recipient's email client blocks images.
The other concern with both push and pull email marketing solutions is being blocked by ISP spam filters. There are ways around this. Firstly, don't send bulk emails from your MS outlook account. Secondly, use a respected autoresponder/email providers that offer double-opt-in mechanisms and that manage unsubscriptions well (Aweber or Constant Contact are two such examples).
Whether you're pushing or pulling customers to your site and product, email marketing solutions can do wonders for your business.
Modern Methods Marketing International will research methods that will suit you as a business person as well as an International Investor. Businesses from email marketing to Online Forex.
Viral Marketing
In short, viral marketing is any sort of marketing which, once implemented, multiplies on its own. It is an internet marketing strategy that works in the same way as a virus (it is not an internet virus!). Information about your company, its products or services is spread from one person to another legitimately because of the hugely effective promotion techniques that have been used.
Think of it as normal word of mouth advertising. Probably the best example of a success story that started off as viral marketing is Hotmail. We offer our clients a number of different options for this form of internet marketing and help them in identifying opportunities. One of the ways of getting the word about is to offer free tools or resources from your website.
It may be something like a free reminder of important events, like birthdays, meetings or trade shows, it might be a scientific or financial calculator, or a free e-mail address at your domain that they can log into from anywhere in the world. Since people like to share information about free goodies, viral marketing has taken place. Another easy way of achieving this form of internet marketing is to add a signature to all of your outgoing e-mails – this can have a link to your website or to a specific page on your website.
As effective as this promotion technique is, it can very easily turn into Spam. We provide our clients with advice and help to prevent them from using techniques that can give a bad image of their company and eventually become spam. Through affiliate marketing and other legitimate and ethical means, we can help you spread your company‘s brand name. Contact us to get the virus spread in a healthy and professional way.